Instagram has taken the reigns as one of the most-used social media networks around the world. Since Facebook's takeover, capturing the world's moments to share with your friends and family has become easier than ever before.
Here are seven Instagram tips you should consider to be the top pizza Instagram account in Lake Mary and beyond:
1. Determine your purpose.
It is easy to take photos of anything regarding your pizza restaurant. However, determine a few topics you want to remain aligned with, and start planning your posts a week ahead. There are many apps to preview how your Instagram photos will look in a grid format, and apps to edit your photos for consistency.
2. Befriend natural light.
Natural light makes a huge difference in how many followers like your photo. Natural light is everywhere, and it creates exciting food portraits with a free, consistent method.
3. Take high-quality photos every time.
Taking high-quality photos in natural light is even better. Crisp and clean pizza pictures create a sense of hunger for your followers. If the photo is dark and pixelated, it most likely does not show the delicious details of your pizza, resulting in less engagement.
4. Get to know Instagram stories.
The growing impact of Instagram stories since its launch is a sign you need to become an Instagram story expert. You can include your hashtag, use pizza gifs, mention a fellow Instagrammer, create a poll, or let your followers ask you questions. Its recent updates have allowed Instagram stories to take off in innovation for all pizza lovers and restaurants.
5. Take advantage of hashtags.
Hashtags may seem like an ancient technique to connect with potential followers, but is still considered one of the most effective ways to be found among hundreds of other accounts. Since Instagram allows you to share thirty hashtags in your post, take advantage of them to reach a wider range of customers. Only use hashtags that make sense to your purpose. For example, using the hashtag "like for like" is less effective than using "pizza lover," "pizza party," or "pizzagram."
6. Engage with your followers.
One of the easiest ways to engage with your followers is asking a question in your post. Ask them their favorite pizza toppings, side dish, or crust style. You can kick it up a notch by seeing if they enjoy a dine-in, pizza delivery, or carry-out experience the most, or what type of pizza they would love to see in your restaurant's menu. Once you receive responses, do not forget to respond! Responding is key to engaging with your followers because they will feel their input has value.
7. Repost your followers' photos.
Followers love when their photos are reposted. It increases the online community when followers see their photos are viewed and used for a bigger purpose. When you give them credit, followers with the same interests can check out their Instagram and follow them too.
Consider these tips for Instagram-worthy photos, and your Instagram will stand out as the best pizza restaurant in Lake Mary.
